". . .another case of the famed power of capitalism for recycling everything aimed at its destruction? As Luc Boltanski and Eve Chiapello say, the new spirit of capitalism has put to good use the artistic critique that was supposed to destroy it. If the dense and moralist cigar-smoking reactionary bourgeois can transform him- or herself into a free-floating agnostic bohemian, moving opinions, capital, and networks from one end of the planet to the other without attachment, why would he or she not be able to absorb the most sophisticated tools of deconstruction, social construction, discourse analysis, postmodernism, postology?" 

Bruno Latour, "Why Has Critique Run Out Of Steam?" 2003